Amanda is a Strategy Director who helps brands of all sizes do right by people.

 
 
 
Crafted a brand architecture and design system that balanced a storied institution’s past and vision for the future

Crafted a brand architecture and design system that balanced a storied institution’s past and vision for the future

Co-led a creative team over 40+ projects while developing a deep partnership with clients.

Co-led a creative team over 40+ projects while developing a deep partnership with clients.

Redesigned an agency’s company culture which led to reduced employee turnover, better client work and industry recognition

Redesigned an agency’s company culture which led to reduced employee turnover, better client work and industry recognition

Developed a strategic brand system that brought clarity and cohesion to a complex set of offerings

Developed a strategic brand system that brought clarity and cohesion to a complex set of offerings

Created a bold visual identity and easy-to-navigate website for a powerhouse non-profit

Created a bold visual identity and easy-to-navigate website for a powerhouse non-profit

Redesigned an online marketplace’s transactional emails with empathy-building exercises and systems thinking

Redesigned an online marketplace’s transactional emails with empathy-building exercises and systems thinking

 
 

Experience

Strategy Director – BASIC®
Associate Strategy Director – Huge
Strategy Lead – Nelson Cash
Senior Strategist – Freelance
Organization Design Consultant – Habits at Work

Clients

The Tech, FICO, Indeed, All Raise, Mercari, Google Fiber, ICF Next, The Federal Reserve, Walmart

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